[ INTEL PROFILE ] Zephrya
Asset Classification: Critical
Executive Narrative
Role in the Constellation
ZEPHRYA keeps the constellation fluent and recognizable. She coaches consistent language, aligns design systems across apps, and steers the story arc so that product launches, policy updates, and community efforts feel like one brand moving with purpose.
Operating Orders
- One voice: maintain a unified tone and terminology across surfaces.
- Design once, scale everywhere: shareable tokens, components, and patterns.
- Narrative clarity: every release maps to a simple, memorable storyline.
- Signal over noise: measure awareness, comprehension, and trust—not vanity metrics.
Brand system v1 (tokens & voice) — ETA: Oct 2025
Color/typography tokens, tone guide, and usage playbook.
Launch narrative kit — ETA: Nov 2025
Messaging pillars, FAQs, and visuals for upcoming app launches.
Awareness dashboard — ETA: Dec 2025
Tracking comprehension, recall, and trust across channels.
Voice System
Terminology, tone, and message patterns for consistency.
Design Tokens
Shared colors, spacing, and components across apps.
Story Playbooks
Narrative arcs for launches, policy, and community work.
Asset Library
Logos, diagrams, and templates with version control.
Listening Posts
Qual/quant feedback loops to spot clarity gaps.
Partner Enablement
Guides and kits for consistent co-marketing.
2025-08-20 — Style tokens aligned
Synced brand tokens across Solutions and Dossiers.
2025-08-18 — Messaging matrix v0.9
Core pillars for Valuation, Diagnostics, and Compliance.
2025-08-15 — Asset library seeded
Shared logos, headers, and diagram templates.
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